Ensuring secure and accurate identification of all entities and transactions within the pet ecosystem, including pets, owners, service providers, and service delivery systems.

Establishing idiot-proof, universally verifiable systems for registration, pet breed certification, practitioner certification, licensing for practitioners and pets, and more.

Advancing a leading-edge health information management system for pets, guaranteeing qualitative and safe delivery of essential (e.g. immunisation and minor treatment), general, reproductive, and specialist pet healthcare services under EXACT corporate, clinical and fiscal governance.

Fostering a super-structured and streamlined logistics service system for pet care and service delivery.

Facilitating a robust, intelligent marketplace for pet-related products and services stretching "ease-of-doing-business" to its productive-profitable limit.